Lead Generation

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The Lead Generation Course is designed to help you build a sales funnel that will attract leads and convert them into customers. You’ll learn how to create an opt-in page, sales page, and Ads that will help you grow your business. Additionally, you’ll learn digital selling strategies that will help you increase brand visibility, build brand trust, and acquire and retain customers.

In this course, you’ll learn how to generate leads using the latest digital strategies.

This module shows you a step-by-step formula of lead generation, making sure to keeping everything as simple as possible. Starting with introduction to landing pages, to what and why of landing pages, to importance of good landing pages, to difference between landing page, sales page and websites, to elements of a good landing page, to how to craft compelling lead magnets, to building your first landing page and finally, to finishing up and publishing your first landing page.


  1. Develop a lead generation strategy for a hypothetical B2B software company that sells accounting tool or for your business. Your strategy should include target audience, lead magnet, landing page, and a plan for lead nurturing.
  2. Create a landing page for a hypothetical online yoga class or your business. The landing page should include a lead magnet and be designed for conversion.
  3. Analyze the lead generation performance of a competitor in the same industry as your chosen hypothetical business. In a written report, detail what the competitor is doing well, what they could improve on, and what insights you gained for your own lead generation strategy.