One of your most valuable assets is your email list. Discover how to manage and segment your data, test headlines, and increase open rates and ROI. We also discuss marketing automation and how to avoid landing in the promotion and/or spam folders.
This module is seductively broken down into the following parts
- Importance of Email Marketing
- How to write emails that convert
- Automating the email process
- Creating campaigns and how to build quality email marketing lists
- Creating auto responders and messages
- How to measure, analyze and track email deliverability and open rate.
- How to avoid the promotion folder and/or spam folder and make sure your emails get read.
In this course, you will learn how to use email marketing to grow your business. You will learn how to increase your email open rate, optimize your emails for the primary inbox, and use paid traffic and ads to grow your email list. You will also learn about digital strategy, advertising, business growth, and the digital selling system.
Quiz 1: Introduction to Email Marketing
- What is email marketing?
- What are some benefits of email marketing?
- How does email marketing compare to other marketing channels?
- What are some common email marketing terms and concepts?
Quiz 2: Building Your Email List
- Why is building an email list important for email marketing?
- What are some strategies for building your email list?
- What is list segmentation and why is it important?
- What are some best practices for collecting email addresses?
Quiz 3: Crafting Effective Emails
- What are some elements of a successful email?
- What are some types of email campaigns?
- What is email content and design?
- What is A/B testing and why is it important?
Quiz 4: Email Deliverability and Compliance
- What are some factors that impact email deliverability?
- What is email authentication and reputation?
- What are some legal and regulatory requirements for email marketing?
- What are some best practices for staying compliant with email marketing regulations?
Quiz 5: Email Analytics and Optimization
- How do you measure email campaign performance?
- What are some key email marketing metrics to track?
- How do you interpret email analytics data?
- What are some strategies for optimizing your email campaigns?
Assignment: Create an Email Marketing Campaign For this assignment, you will create an email marketing campaign for a business or organization of your choice. Your campaign should include the following elements:
- Goal: Define the goal of your campaign (e.g. generate leads, promote a product or service, nurture customer relationships, etc.)
- Target audience: Identify the target audience for your campaign and explain why they are a good fit for your goal.
- Email content: Create an email that aligns with your goal and target audience. Your email should include a subject line, a clear call to action, and be visually appealing.
- Email list: Identify a list of email addresses to send your campaign to. Explain why this list is a good fit for your campaign.
- Metrics and optimization: Define the metrics you will use to measure the success of your campaign and explain how you will optimize your campaign based on the results.
