You may have tried using Facebook Ads and Instagram Ads but hit the rock. Worry no more, here’s a simplified step-by-step guide to creating & running a profitable Facebook advertising campaign. We would walk you through;
- a) Getting started with Facebook
- b) Creating business page
- c) Creating business account, ad manager account, and ad accounts.
- d) Verifying ad accounts and integrating payment gateways
- e) Understanding Facebook Compliance
- d) Placements, Bidding, & Budget
- e) Advertising on Instagram
- f) Tracking and campaign launch
- g) Understanding and applying Retargeting, & remarketing strategies and practical steps to applying them.
Assignment: Create a Facebook and Instagram Ad Campaign
For this assignment, you will create a Facebook and Instagram advertising campaign for a business or organization of your choice. Your campaign should include the following elements:
- Goal: Define the goal of your campaign (e.g. increase brand awareness, generate leads, drive sales, etc.)
- Target audience: Identify the target audience for your campaign and explain why they are a good fit for your business or organization.
- Ad content: Create ad content (image or video) that aligns with your campaign goal and target audience. Be sure to follow best practices for ad content and design.
- Ad copy: Write ad copy that captures the attention of your target audience and encourages them to take action.
- Ad placement: Choose the appropriate ad placement (e.g. news feed, stories, etc.) based on your campaign goal and target audience.
- Budget: Set a budget for your campaign and allocate it to different ad sets based on your target audience and campaign goal.
- Monitoring and optimization: Monitor your ad performance and make adjustments to improve your campaign's results.
Submit your completed campaign in a report that includes the screenshots of the following:
- Campaign overview: Explain your campaign goal, target audience, and ad content.
- Ad sets: List the different ad sets you created, including the target audience, ad content, and budget.
- Performance metrics: Provide data on the performance of your ad campaign, including impressions, clicks, and conversions.
- Optimization strategy: Describe any adjustments you made to your campaign based on its performance and provide a rationale for those adjustments.
Remember to follow Facebook and Instagram advertising policies and guidelines, and to stay compliant with legal and regulatory requirements. Good luck!
