Paid Traffic: Facebook and Instagram

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You may have tried using Facebook Ads and Instagram Ads but hit the rock. Worry no more, here’s a simplified step-by-step guide to creating & running a profitable Facebook advertising campaign. We would walk you through;

  1. a) Getting started with Facebook
  2. b) Creating business page
  3. c) Creating business account, ad manager account, and ad accounts.
  4. d) Verifying ad accounts and integrating payment gateways
  5. e) Understanding Facebook Compliance
  6. d) Placements, Bidding, & Budget
  7. e) Advertising on Instagram
  8. f) Tracking and campaign launch
  9. g) Understanding and applying Retargeting, & remarketing strategies and practical steps to applying them.

Assignment: Create a Facebook and Instagram Ad Campaign

For this assignment, you will create a Facebook and Instagram advertising campaign for a business or organization of your choice. Your campaign should include the following elements:

  • Goal: Define the goal of your campaign (e.g. increase brand awareness, generate leads, drive sales, etc.)
  • Target audience: Identify the target audience for your campaign and explain why they are a good fit for your business or organization.
  • Ad content: Create ad content (image or video) that aligns with your campaign goal and target audience. Be sure to follow best practices for ad content and design.
  • Ad copy: Write ad copy that captures the attention of your target audience and encourages them to take action.
  • Ad placement: Choose the appropriate ad placement (e.g. news feed, stories, etc.) based on your campaign goal and target audience.
  • Budget: Set a budget for your campaign and allocate it to different ad sets based on your target audience and campaign goal.
  • Monitoring and optimization: Monitor your ad performance and make adjustments to improve your campaign's results.

Submit your completed campaign in a report that includes the screenshots of the following:

  • Campaign overview: Explain your campaign goal, target audience, and ad content.
  • Ad sets: List the different ad sets you created, including the target audience, ad content, and budget.
  • Performance metrics: Provide data on the performance of your ad campaign, including impressions, clicks, and conversions.
  • Optimization strategy: Describe any adjustments you made to your campaign based on its performance and provide a rationale for those adjustments.

Remember to follow Facebook and Instagram advertising policies and guidelines, and to stay compliant with legal and regulatory requirements. Good luck!