Digital Marketing Basics

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Join us in this exciting course that takes you through the basics of digital marketing! You’ll learn about the sales process, the sales funnel, and how to create a digital strategy that will help you grow your business. We’ll also cover advertising, customer acquisition, and customer retention. By the end of the course, you’ll have a solid understanding of how to increase brand visibility and build brand trust.

This module walks you through the fundamentals of digital marketing, keeping things simple and actionable. Digital Marketing Fundamentals, Knowing the fundamentals and principles of digital marketing, Understanding your Ideal Customer/Creating a Customer Avatar Benefit-Based Selling System, Customer Profiling (A.E.D Methodology)